Math in Social Media

Content:

- Operations with decimals, percents, ratios (8)

Grade Level: 8

Curricular Competencies

Students are able to use reasoning and logic to explore, analyze, and apply mathematical ideas.
Students are able to model mathematics in contextualized experiences.
Students are able to explain and justify mathematical ideas and decisions.
Students are able to communicate mathematical thinking in many ways.
Students are able to connect mathematical concepts to each other and to other areas and personal interests.
Students are able to reflect on mathematical thinking.

Your Job: Complete the activities below

#MATH: The Numbers Behind the Influence (ratio, fraction, percent)
#MATH: Activity 2 - complete for TWO different influencers on the same platform (ratios, percents)
Write a reflection that shows your learning

Your Final Product Should...

Include the completed activities above
Include a reflection that shows your understanding of how math can be used in social media
- What does engagement mean? How do we use math to determine a creator's engagement rate?
- The activities above ask you to use likes to calculate engagement - how do DISlikes or other reactions factor into engagement? What about number of comments? Watch time?
- If you were a brand that wanted to promote a product to as many consumers as possible, how would you decide which influencer to sponsor? What factors would you consider aside from engagement rate?

Tools to Do the Job:

Printed copies of the activity above
PewDiePie Asks for 1 Million Dislikes - provides some insight into the YouTube algorithm works and what "engagement" looks like (light profanity).